Click on a link to read topic-specific reviews and testimonials!

 

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Winter Blues & SAD

I have never had an alarm clock that is more gentle or effective. Every single morning I wonder “Wait, why am I awake?” because it seems I’ve just naturally awakened (which, my friends, almost never happens). It doesn’t scare me awake like other noise-based methods do; I don’t have that feeling of panic, that “I-have-to-push-snooze-now” compulsion I associate with loud alarm clocks. It’s pleasant and non-invasive. Let’s just say I’m not that good at waking or wanting to leave my bed, but this has created the most ideal situation I could ask for, as a near-permanent night person. I highly recommend this product.S. L. Harms, CO

Bright light therapy is a simple, self-administered, inexpensive treatment with few side effects (which)further establishes the efficacy of bright light therapy for combat-related PTSD.

Shannon, Greenville, SC

The Sunrise Clock has made a tremendous improvement in my mood and energy level.
G.S., Logan, Utah

This Sunrise clock is GREAT! I am very pleased with this product. I can’t even begin to say how much better it is to wake up to a light-filled room than the piercing BEEP BEEP BEEP BEEP screech of a traditional alarm clock jarring me out of sleep and practically giving me a heart attack every morning! Also, if you have problems getting yourself out of bed early when it is still very dark outside (winter time, northern climates, disrupted sleep patterns due to menopause, etc.) then this Sunrise clock is for you! I wish I would have gotten this for myself a lot sooner!
K. F.

Seriously, this clock rules. I used to be miserable in the morning. The phrase “good morning” felt like an oxymoron. I hit snooze repeatedly and was both physically and mentally worthless for a good 40 minutes or more after regretfully getting up. It can’t be bad for my career to get to work on time and in a pleasant mood.
N. B., Cincinnati, OH

The winter blues can usually be helped with increased physical activity and increased amounts of light in the environment. Try to use a dawn simulator.University of Minnesota Health Services

Most of us are aware of the really cheerful, the elevating effect of a bright sunny day on our mood, says Sheila, clinical assistant professor, and of the converse-the negative impact of a gray, gloomy day…Invest in a dawn simulator, which can be set to gradually lighten a room within minutes or hours.
The Record, University of Michigan

Studies show that windowless environments reduce productivity and affect a person’s mood and health.
Dr. I.H., Rockville, MD

I purchased a Digital SunRise Clock in the Spring of 2000. I cannot say enough positive things about the clock and I recommend it to everyone I know, not only those who have trouble getting up in the morning but everyone who wants to start their day refreshed. I wake up at 5:30 every morning with no problems.

T., Edina, MN



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Sleep Quality

SunriseSleepingBottomCropped
This is my third dawn simulator product. Noisy alarms make my heart thud, but waking up gently to increasing light is perfect. I’ll never go back to audible alarm clocks again.
SM, Yuba City, CA

This Controller is a really nice product! I had tried a Soleil clock before, but it was not bright enough to wake me up, and the buttons were very small and hard to use. This SunRise Controller plugs into my favorite bedside lamp, so I can use a bulb of my choosing that is bright enough to wake me AND bright enough to read by. It has a nice quality radio and loads of features that are easy to program and use. The display is very cool, and easy to read with large digits.
S., Philadelphia, PA.

I’m in the US Army, and I wake up before the sun every day. Needless to say, I don’t really get enough sleep, but the SunRise clock makes getting out of bed much less painful. Not only does it make my life more pleasant, I think my soldiers appreciate the difference in my early-morning mood as well!
LT., U.S. Army DMZ, Korea

Winters are brutal down here in the Antarctic Circle, but my faithful SunRise clock helps me get through… Thanks for a great product!
K.W., Antarctic Research Team

I purchased a BioBrite SunRise Clock several years ago and it is a wonderful way to wake up. Thank you for making this product.
A.P., Wyndmoor, PA

It’s like waking up to the sun coming in the windows every morning, and I wake up refreshed, and alert, and in a good mood!
K.M., Kansas City, MO

I have never had an alarm clock that is more gentle or effective. Every single morning I wonder “Wait, why am I awake?” because it seems I’ve just naturally awakened (which, my friends, almost never happens). It doesn’t scare me awake like other noise-based methods do; I don’t have that feeling of panic, that “I-have-to-push-snooze-now” compulsion I associate with loud alarm clocks. It’s pleasant and non-invasive. Let’s just say I’m not that good at waking or wanting to leave my bed, but this has created the most ideal situation I could ask for, as a near-permanent night person. I highly recommend this product.
S. L, Harms, CO

The great thing about the Biobrite SunRise alarm is that it gently wakes you up slowly. This smoother transition really makes you feel less tired in the morning because it tricks your body into thinking you have woken up naturally instead of being jarred awake by an annoying sharp sound … It has so many features that I can’t live without now.
D., Middleburg, VA

I can’t function without it! I’m not a morning person, but this clock has made getting up at AM sooo much more pleasant. BioBrite truly cares about their products and their customers. A+ x a million!
A. B, Bellingham,WA

I love my Sunrise Clock! It has been great for me to wake up easily for the last 3 years. I stopped drinking coffee since using it and don’t feel I need caffeine anymore to wake up.
B., Seattle, WA

My son got one first and raved about it. I was intrigued, so he got me one for Mother’s Day. The BioBrite alarm clock is absolutely wonderful. My eyes are already accustomed to the light by the time I wake up and there’s none of that squinting and discomfort when I turn on a light. It’s like waking up to the sun coming in the windows every morning, and I wake up refreshed, alert, and in a great mood!
K., Grand Rapids, MI

Sliced bread, move over! I love this clock! There’s nothing worse than being awakened by a screeching alarm and fumbling in the dark for the button. This marvelous thing simulates a sunrise so by the time the beeper goes off you’re ready to wake up. The default is 30 minutes before wake up time but you can reset it. The beeper is not too harsh and there are two other helpful features – sundown and security. I hope that you enjoy it as much as I have.

M.V., Bend, OR

It’s such a gentle way to wake up to sunlight vs. a noisy alarm clock. I rarely have to use the back-up alarm, but it’s nice to know it’s there. I hope you keep making this clock for a long time- at least until I retire in about 7 years!
K., Falls Church, VA

I purchased a Digital SunRise Clock in the Spring of 2000. I cannot say enough positive things about the clock and I recommend it to everyone I know, not only those who have trouble getting up in the morning but everyone who wants to start their day refreshed. I wake up at 5:30 every morning with no problems.

T., Edina, MN

I was a medical student at the time and had to get up so early, but with this clock, I was able to get up so fresh! It was because of this clock, I was able to go through the vigorous training.
Y.U., Los Angeles, CA

I don’t feel jarred away by some big blaring noise and I wake up feeling awake and not drugged. This is a must – I’m not exactly a morning person, but I’m able to wake up by 6am and not be the mommy-monster!
C., Austin, TX



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Mood & Energy


Seriously, this clock rules. I used to be miserable in the morning.
H., Boston, MA

The Sunrise Clock has made a tremendous improvement in my mood and energy level.
G.S., Salt Lake City, UT

Seriously, this clock rules. I used to be miserable in the morning. The phrase “good morning” felt like an oxymoron. I hit snooze repeatedly and was both physically and mentally worthless for a good 40 minutes or more after regretfully getting up. It can’t be bad for my career to get to work on time and in a pleasant mood.
N. B., Cincinnati, OH

Most of us are aware of the really cheerful, the elevating effect of a bright sunny day on our mood, says Sheila, clinical assistant professor, and of the converse-the negative impact of a gray, gloomy day…Invest in a dawn simulator, which can be set to gradually lighten a room within minutes or hours.
The Record, University of Michigan

It’s like waking up to the sun coming in the windows every morning, and I wake up refreshed, and alert, and in a good mood!
K.M., Kansas City, MO

The great thing about the Biobrite SunRise alarm is that it gently wakes you up slowly. This smoother transition really makes you feel less tired in the morning because it tricks your body into thinking you have woken up naturally instead of being jarred awake by an annoying sharp sound … It has so many features that I can’t live without now.
D., Middleburg, VA

My son got one first and raved about it. I was intrigued, so he got me one for Mother’s Day. The BioBrite alarm clock is absolutely wonderful. My eyes are already accustomed to the light by the time I wake up and there’s none of that squinting and discomfort when I turn on a light. It’s like waking up to the sun coming in the windows every morning, and I wake up refreshed, alert, and in a great mood!
K., Grand Rapids, MI



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Light Visor

“Light boxes do work, of course, but in my case I needed to sit down with one for nearly two hours per day, something that most of us find nearly impossible. With my visor, however, I can go about my business while I wear it for 45 minutes. I wonder how many people still struggling with SAD have tried to use a light box and given it up as too inconvenient?
L., Boston, MA

I wore my Light Visor each morning and the results were quite remarkable. As well as being able to fall asleep more easily at night, my quality of sleep was more consistent, which resulted in a greater sense of awareness and energy in the morning. I was able to rise earlier with less sleep, more alert and better focused for my day ahead. I had more stamina and was able to train longer. In just four tournaments I was able to improve my performance by an average of two strokes per tournament. I now consider the Light Visor the 15th club in my golf bag.
N., Ft. Lauderdale, FL

I used the Visor for about one week and already, I love it!
W.K., Washington, D.C.

I used the Light Visor from November to April for S.A.D. Very effective; much better than my previous light box.
E., Northampton, MA

Thank you very much for this miracle-worker.
S., Minneapolis, MN

Combat-related PTSD can be reduced by regulating and improving soldiers’ sleep patterns with light therapy. Measurable benefits can be produced through exposure to 10,000 lux 30 minutes a day. This is particularly relevant for light visor use; they are relatively simple, easy to use, inexpensive compared to therapeutic alternatives, and have few side effects.
Science Daily



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Sports Performance

“One of the members of the gold medal British rowing team said” the dawn simulators (have) really made a difference. Towards the end of the games, we had to get up earlier and earlier, and it was great to wake up with sunlight at 4:45 A.M. …(and be) full of energy.
E.C., London

“Sometimes the edge is natural. Such is the case with rest- how the body rebuilds and regenerates-, which it does with extraordinary quickness. (Recently) two studies showed …ways where rest can improve peak performance, ways that can benefit anyone.

M., Huffington Post

I wore my Light Visor each morning and the results were quite remarkable. As well as being able to fall asleep more easily at night, my quality of sleep was more consistent, which resulted in a greater sense of awareness and energy in the morning. I was able to rise earlier with less sleep, more alert and better focused for my day ahead. I had more stamina and was able to train longer. In just four tournaments I was able to improve my performance by an average of two strokes per tournament. I now consider the Light Visor the 15th club in my golf bag.
N., Ft. Lauderdale, FL

Improvements (of alertness and mood) following sleep extension suggest that peak performance can only occur when an athlete’s overall sleep and sleep habits are optimal.
J., College Coach

How did on-court performance fare with additional sleep? Players shaved 1 second off their sprint times, improved their 3-point and free throws by 9%, reported less fatigue and daytime sleepiness, which improved their reaction times.
M., PhD., Huffington Post



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Jet lag and travel

I’m in the US Army, and I wake up before the sun every day. Needless to say, I don’t really get enough sleep, but the SunRise clock makes getting out of bed much less painful. Not only does it make my life more pleasant, I think my soldiers appreciate the difference in my early-morning mood as well!
LT. U.S. Army DMZ, Korea

I just wanted to let you know that your SunRise clock really works! It’s as good as reveille and it’s small enough to pack in my duffle, so it goes wherever I go. Everyone who has seen it wants to know where I got it and how they can get one. They even get up early just to watch it light up. I travel a great deal in my position, crossing many time zones in short time frames, and this little clock seems to keep me getting up on time in the morning in each one, and that’s what’s important to me. I think it’s great!
Sgt.Mjr. Ft. Belvoir, VA

I love this clock. I truly depend on it, and when I moved 1200 miles in the late 1990s, this was one of the critical things that came with me in the car, instead of going on the moving van.
D., Knoxville,TN

I have had your SunRise clock, for several years. When I have to travel, I miss it very much. Life is hard getting up without this light!
B., MI



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Shift Work

I was a medical student …and had to get up so early. With this clock, I was able to get up so fresh and was able to go through the vigorous training.
Y.U., Los Angeles, CA

The Pearl dawn simulator has truly been helping my teen to awaken early for school especially in the dark months.
V.S. Chicago, ILL

My only regret is that I didn’t find it sooner…, especially when I was working rotating shifts…. I can and DO get up now when I have to and it’s not the miserable experience it used to be.
– H., Boston, MA

I love the SunRise Clock! It’s the greatest thing for those of us who don’t wake up with the sun. Unfortunately my work schedule doesn’t always coincide with the sunrise!

J., Chico, CA

Seriously, this clock rules. I used to be miserable in the morning. The phrase “good morning” felt like an oxymoron. I hit snooze repeatedly and was both physically and mentally worthless for a good 40 minutes or more after regretfully getting up. It can’t be bad for my career to get to work on time and in a pleasant mood.

N. B., Cincinnati, OH

I’m in the US Army, and I wake up before the sun every day. Needless to say, I don’t really get enough sleep, but the SunRise clock makes getting out of bed much less painful. Not only does it make my life more pleasant, I think my soldiers appreciate the difference in my early-morning mood as well!

LT U.S. Army DMZ, Korea

I was given the original SunRise Clock as a gift a few years ago and absolutely love it. I work shift work and find that it’s easier to wake up for a midnight shift now.

C.B., Vancouver, Canada



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School Performance

I was a medical student at the time and had to get up so early, but with this clock, I was able to get up so fresh! It was because of this clock, I was able to go through the vigorous training.
Y.U, Los Angeles, CA

The Pearl dawn simulator has truly been helping my teen to awaken early for school especially in the dark months.
V.S., Chicago, IL

I asked my older teen to “test run” this clock before giving it to her sister. The older teen now refuses to give it up.
Mom of 5, Pittsburgh, PA.

The winter blues can usually be helped with increased physical activity and increased amounts of light in the environment. Try to use a dawn simulator.
University of Minnesota Health Services


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Windows and Skylights

It’s my window to the world.
S.L Chicago, IL

We love these windows. We treat them like they are real. At night we pull the shades down!
Office Manager

Imaginative. Beautiful. A fantastic enhancement to an office without a window.
MCI Engineer

It is really nice to sit in the room on a rainy day and feel like you are outside on a spring day
Laura, NC

Studies show that windowless environments reduce productivity and affect a person’s mood and health.
Dr. I.H., Rockville, MD

It’s my window to the world.
Sharon, ILL

Imaginative. Beautiful. A fantastic enhancement to an office without a window.
MCI Engineer



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Veterans’ Health

Bright light therapy is a simple, self-administered, inexpensive treatment with few side effects (which) further establishes the efficacy of bright light therapy for combat-related PTSD.
S., Greenville, SC

Combat-related PTSD can be reduced by regulating and improving soldiers’ sleep patterns with light therapy. Measurable benefits can be produced through exposure to 10,000 lux 30 minutes a day. This is particularly relevant for light visor use; they are relatively simple, easy to use, inexpensive compared to therapeutic alternatives, and have few side effects.
Science Daily

I’m in the US Army, and I wake up before the sun every day. Needless to say, I don’t really get enough sleep, but the SunRise clock makes getting out of bed much less painful. Not only does it make my life more pleasant, I think my soldiers appreciate the difference in my early-morning mood as well!
LT., U.S. Army DMZ, Korea

The SunRise Clock has made a tremendous improvement in my mood and energy level.
G.S., Logan,Utah

I just wanted to let you know that your SunRise clock really works! It’s as good as reveille and it’s small enough to pack in my duffle, so it goes wherever I go. Everyone who has seen it wants to know where I got it and how they can get one. They even get up early just to watch it light up. I travel a great deal in my position, crossing many time zones in short time frames, and this little clock seems to keep me getting up on time in the morning in each one, and that’s what’s important to me. I think it’s great!
Sgt.Mjr, Ft. Belvoir, VA

 



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Customer Service

It’s a real pleasure to find a company that supports its products so well. Thank you!!
Tim

What a great company- BioBrite. They fixed my clock for a small fee and way past warranty date. AND they were unbelievably fast!

Diane, TX

Mornings are much better! The clock arrived back in working order Monday afternoon. Thank you so very much for your initial prompt reply, then fixing the SunRise Alarm quickly…. In addition to the SunRise Alarm Clock being the best, your customer service is tops.
Kathleen, Jackson Hole, WY

Great lights, we have a previous analog clock version of this light & it finally went kaput. Thanks for the great deal on the replacement.
Jeffery, WA

My Sunrise Clock has been repaired and returned and is working properly. It is so refreshing to find a company that responds to consumers’ needs so rapidly and efficiently. Please share my appreciation with your management and with your personnel.
Dava, NJ

I can’t function without it! I’m not a morning person, but this clock has made getting up at AM sooo much more pleasant. BioBrite truly cares about their products and their customers. A+ x a million!
A. B, WA

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