As we move into the winter with its shorter days and longer darkness, it’s natural to feel lethargic during the transition of the seasons. But extended lethargy, depression, loss of energy can take a toll on your work, your quality of life and that of your family and friends, so addressing the “winter blues” is important.

Fortunately, there’s help for the transition to winter and the weeks after- dawn simulation clocks. BioBrite’s dawn simulator clocks, a series appropriately named the BioBrite SunRise Alarm Clocks, have received positive reviews from print and Web media alike, including online customer reviews on Amazon and BioBrite products have been featured on Good Morning America, the Today Show, The Doctors and in People Magazine, Newsweek Magazine, USA Today, The Wall Street Journal, The Washington Post, and other well-known programs and publications.

Like most models in the SunRise Alarm Clock series, the Radio features a sleek, modern design and a large globe crafted from hand-blown glass. Light softly fades up toward full brightness in adjustable 15-, 30-, 60- or 90-minute cycles, emitting a warm, dawn-like glow to gently rouse you from sleep. The radio feature can be programmed to turn on along with the clock’s glow, but can also be used separately, eliminating the need for two bulky devices on your nightstand. All models in the SunRise Alarm Clock series feature a built-in, back-up beeper to ensure you rise on time.



BioBrite Inc. is a a privately-owned, therapeutic lighting company based in Bethesda, Maryland. We primarily do business online and sell a variety of dawn simulator alarm clocks and light therapy devices for those with sleeping problems or who suffer with Seasonal Affective Disorder (SAD). Please see below for product list. Visit us on the Web at

Whether you’re a loyal customer and have been purchasing from us for years, or are a newer customer beginning to build a relationship with us, we want to hear your feedback! Visit our contact page and drop us a note, or leave a comment on this blog.